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ACUVUE // campaign concept

Project type

Campaign

Everyone who wears glasses knows. About fogging up. About falling off. About the countless problems of wearing them.

I created a campaign concept for Acuvue designed to empathise with those daily struggles. Through a series of (horribly) relatable, cringe-worthy vignettes, it says 'We get it. How about this instead?'

© 2026 Emma Pereira. All rights reserved.

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